Our Story

Celebrating the Spirit of Florida — One Design at a Time 

Welcome to our world — a Florida lifestyle brand born from sunshine, creativity, and a deep love for the state we now call home. South Florida Apparel Inc founded by a husband-and-wife duo with one big idea. 

What started as a small idea during the pandemic has grown into a mission to celebrate everything we love about the Sunshine State — from its originality, constant memes and to its bold sense of individuality. Through our collections, we aim to capture that unmistakable Florida feeling and share it with everyone who craves a little more warmth, fun, and personality in their everyday life.

Our Mission

We’re not just making clothes — we’re telling a story. Each design reflects Florida’s playful spirit, lifestyle, culture, and the freedom that defines it. Whether it’s a tongue-in-cheek graphic tee, a laid-back hoodie, or a locally inspired hat, our pieces are made to make you smile and remind you why Florida is unlike anywhere else.

What Makes Us Different

We believe in blending style with storytelling. Every product we create is designed locally with care, printed on high-quality materials, and made to last — so you can wear your love for Florida proudly. Our collections are rooted in authenticity, humor, and lifestyle — qualities that make this state so unforgettable.

Join the Florida Movement

Whether you’re a lifelong local, a proud transplant, or someone who just loves the sunshine and freedom Florida stands for — welcome to the family. We’re thrilled to have you here as we continue to grow, create, and celebrate the Free State of Florida.